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PlayStation is the third most-recognized brand in the UK

September 14th, 2018, 20:29 Posted By: wraggster

Prophet's Brand Relevance Index for 2018 has just been published, revealing that PlayStation has jumped six places from its spot at #9 last year to be the third most-relevant brand in the UK. It was beaten only by Apple at #1 and Lego at #2.
Brand and marketing consultancy Prophet surveyed 11,500 consumers in the UK about 240 brands across 27 categories to come up with its relevancy rankings. PlayStation's third-place spot puts it as the only gaming-focused company in the top 10, though other companies with video game-related initiatives scored highly, including Apple in the top spot and other companies such as Google (#4), Amazon (#8), and Android (#10).

https://www.gamesindustry.biz/articl...rand-in-the-uk

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